Ryan O'Meara, MD of Total Pet Publishing

In today's interview we talk to Ryan O'Meara, MD of Total Pet Publishing. Ryan discusses his love for digital media, his dislike for "cutesy jargon" and how he owes a lot to his first pet dog, Jackson, in today's media interview.

Tell us a little about Total Pet Publishing…

Total Pet Publishing is a specialist digital media business focusing on providing helpful content for people with pets.

What stories are you most interested in covering?

We have a very simple blueprint with every article we publish. It has to help someone solve a problem, teach someone something they didn't know or make them laugh. If it does one, or all three, of those things we're happy.

What makes you different from the other outlets in your sector?

Very early on we decided that pet owners cannot simply be defined or communicated to on the generic basis that they own a pet. I, for example, am a 35 year old male dog owner. I am not in the same demographic as a 55 year old female dog owner from NYC. So to try and categorise all pet owners into one demographic is an error. On this basis, we have more than 300 websites because we take a laser-focused approach to topics. We have sites that are specifically for people thinking of getting a dog. Sites for people who are living with an older dog. Even sites that can help you book a pet-friendly holiday. We try to have a specialist digital media brand for every aspect of the pet ownership life cycle. We realised from day one that it's not possible to be all things to all people, so specialise.

Read the rest of this interview here